As an Art Director and Designer at Mattel, I designed and developed packaging for both licensed and proprietary toy lines. I had the opportunity to partner with amazing brands (including, Disney, Dreamworks and NBC Universal) to uphold brand standards, develop brand guidelines, and meet both internal and external objectives. In addition I art directed product and lifestyle photo shoots, collaborated with cross-functional teams, and oversaw a team of freelance designers, photographers and illustrators. At Skyrocket toys I helped develop the Lumies and Bloom brands from scratch - creating the branding, packaging, trade show booths, websites and style-guides for the new toy lines.
Terra Climber Packaging
Package Concept and Art Direction
Photo Shoot Art Direction
Sofia the First Packaging
Design, Illustration and Art Direction
Sofia the First Royal Prep Character Collection
Challenge: Create a dynamic design and pack out that allows 13 different figures to occupy a scene without them "floating in the package," all while working within a given packaging structure size. Solution: Commissioned illustration of playground scene to allow each character to sit at various heights in order for all the characters to be incorporated into the space.
Sofia the First Packaging
Design, Illustration and Art Direction
Sofia the First Rebrand
Along with my partners at Disney, I lead and developed the Sofia the First packaging rebrand which was carried out across all their licensees in 2015.
Disney Princess Ultimate Dream Castle
Package Art Direction and Design
Photo Shoot Art Direction
Dinotrux Packaging
Worked as the lead designer and art director on Dreamwork's Dinotrux packaging. Art Directed refresh of the line look which will be released in Spring 2017.
Dinotrux Packaging
Package Art Direction and Design
Photo Shoot Art Direction
Back Panel: Photo Art Direction and Design
Jurassic World Uno Cards and Packaging
Designed and art directed the Jurassic World 2 Uno Cards and Packaging for the 2018 Movie Line
Jurassic World Uno Cards and Packaging
Designed and art directed the Jurassic World 2 Uno Cards and Packaging for the 2018 Movie Line
Jurassic World Uno Cards and Packaging
Designed and art directed the Jurassic World 2 Uno Cards and Packaging for the 2018 Movie Line
Jurassic World RC Packaging
Designed and Art Directed the packaging for Jurassic World 2 RC Vehicles for the 2018 Movie Line
Jurassic World RC Packaging
Designed and Art Directed the packaging for Jurassic World 2 RC Vehicles for the 2018 Movie Line
Blume Dolls
Branding Design, Package Design and Illustration
As a Senior Designer and Art Director at Mattel for 6 years, I designed toy packaging for a number of licensed properties. This list included Disney brands (Disney Princess, Sofia the First, Cars, Planes and Toy Story), as well as Dreamworks (Dinotrux) and Universal (Fast and the Furious and Jurassic World). In 2013 I worked closely with my partners at Disney to re-design the packaging line look and develop the style guide for Sofia the 1st. In addition to managing my own projects and owning all packaging design for my brands, I also art directed photo shoots, managed outside vendors and a oversaw a production team in Hong Kong. Working alongside my cross-functional teams (marketing, copywriters, and packaging engineers) I delivered packaging that met consumer, internal and licensor expectations. At Skyrocket Toys in 2019 I developed the branding and packaging for a new doll brand called Blume. All illustrations done for these packages were original illustrations I did myself. I also developed the Logo, Branding and packaging for a toy called Lumies that was also released in 2019.
