I have worked at Mattel as a Packaging Designer and Art Director for over 5 years. Responsibilities include designing, developing and managing packaging for various toy lines, working with licensors such as Disney, Dreamworks and NBC Universal to uphold brand standards and develop brand guidelines, art directing product and lifestyle photo shoots, and overseeing a team of freelance designers, photographers and illustrators.
Package Concept and Art Direction
Photo Shoot Art Direction
Design, Illustration and Art Direction
Challenge: Create a dynamic design and pack out that allows 13 different figures to occupy a scene without them "floating in the package," all while working within a given packaging structure size. Solution: Commissioned illustration of playground scene to allow each character to sit at various heights in order for all the characters to be incorporated into the space.
Design, Illustration and Art Direction
Along with my partners at Disney, I lead and developed the Sofia the First packaging rebrand which was carried out across all their licensees in 2015.
Package Art Direction and Design
Photo Shoot Art Direction
Worked as the lead designer and art director on Dreamwork's Dinotrux packaging. Art Directed refresh of the line look which will be released in Spring 2017.
Package Art Direction and Design
Photo Shoot Art Direction
Back Panel: Photo Art Direction and Design
Designed and art directed the Jurassic World 2 Uno Cards and Packaging for the 2018 Movie Line
Designed and art directed the Jurassic World 2 Uno Cards and Packaging for the 2018 Movie Line
Designed and art directed the Jurassic World 2 Uno Cards and Packaging for the 2018 Movie Line
Designed and Art Directed the packaging for Jurassic World 2 RC Vehicles for the 2018 Movie Line
Designed and Art Directed the packaging for Jurassic World 2 RC Vehicles for the 2018 Movie Line
Branding Design, Package Design and Illustration
For my wedding I designed the Invitation, Welcome Bag, and other printed collateral to carry the "beach glam" theme of the wedding through out the whole weekend. The sea glass color palette was inspired by the beautiful San Jose Del Cabo location where our wedding was held. My wedding planner, Vari Avila of Allure Event, put together the S'more Bags and Welcome Bags that really helped the printed pieces shine.
Photos: Sara Richardson Photography
Invitation Printing: Heirloom Paper Company
Event Design: Vari Avila, Allure Event
Concept and Design
Concept and Design
Invitation, Details Card, S'more Tags, and Thank You Cards: Concept and Design.
Design and Illustration
Design and Illustration
To see the full blog post about my wedding please click here
I received a BFA in Illustration and Visual Communication. Illustration is my first love and I try to infuse it into my design work as well.
Cover and Feature Illustration for 417 Magazine, Springfield, MO
417 Bride Magazine, Springfield, MO
417 Magazine, Springfield, MO
417 Magazine, Springfield, MO
Series of illustrations for Whole Foods Market grocery stores. Illustrations were used for in-store large scale decor banners, as well as external facing magazine and newspaper ads.
Series of illustrations for Whole Foods Market grocery stores. Illustrations were used for in-store large scale decor banners, as well as external facing magazine and newspaper ads.
Series of illustrations for Whole Foods Market grocery stores. Illustrations were used for in-store large scale decor banners, as well as external facing magazine and newspaper ads.
Series of illustrations for Whole Foods Market grocery stores. Illustrations were used for in-store large scale decor banners, as well as external facing magazine and newspaper ads.
Series of illustrations for Whole Foods Market grocery stores. Illustrations were used for in-store large scale decor banners, as well as external facing magazine and newspaper ads.
417 Magazine, Springfield, MO
417 Magazine, Springfield, MO
417 Magazine, Springfield, MO
417 Magazine, Springfield, MO
417 Magazine, Springfield, MO
417 Magazine, Springfield, MO
417 Magazine, Springfield, MO
Whole Foods Market
Design & Illustration
Whole Foods Market
Design & Illustration
A project done for Whole Foods Market Southern Pacific Region. This was a concierge service that was set up in stores to provide health and nutrition guidance.
Skyrocket Toys
Designed and illustrated branding elements, callouts and packaging for a new girls toy line. Designed responsive website for both desktop and mobile.
www.blumedolls.com
Developed a logo and branding system for Whole Foods Market's Local Grower program in Southern California, Arizona, Nevada and Hawaii. This logo was used across Banners, advertisements, bags, brochures, store signage, t-shirts and billboards.
Developed the logo, branding and designed the website for a new outdoor media company that opened in Beverly Hills, CA. nprp-outdoor.com
Website design for NPRP Outdoor Media
Designed the look for the Whole Foods Market Local Producers and Growers program in the Southern Pacific Region. This was carried out through stores in Southern California, Arizona, Nevada and Hawaii. Materials included: Logo, T-Shirts, Paper Bags, Posters, Window Clings, Brochures, Advertisements, Indoor Decor Banners, and Outdoor Banners.
Concept and Design
Concept, Illustration and Design
Concept and Design
Concept and Design
Concept and Design
Reusable and Paper Grocery Bag Design and Illustration done for Whole Foods Market
I was the Art Director and Editorial Designer for ALIVE Magazine, a Fashion and Lifestyle Magazine in St. Louis, MO. Duties included designing all editorial content, Illustrating, Art Directing Photo Shoots, overseeing a team of designers, freelance illustrators and photographers, attending press checks and managing print production.
Cover Design
Editorial Feature Design and Photo Shoot Art Direction
Editorial Feature Design and Photo Shoot Art Direction
Various food and beverage packaging done For Whole Foods Market
Whole Foods Market
Design and Illustration
Whole Foods Market
Design and Illustration
Whole Foods Market
Additonal designs provided to the client as options for the Whole Foods Market Crowler Label.
Whole Foods Market
Additonal designs provided to the client as options for the Whole Foods Market Crowler Label.
Whole Foods Market
Additonal designs provided to the client as options for the Whole Foods Market Crowler Label.
Whole Foods Market
Additonal designs provided to the client as options for the Whole Foods Market Crowler Label.
Whole Foods Market
Additonal designs provided to the client as options for the Whole Foods Market Crowler Label.
Whole Foods Market
Design & Illustration
Dave Koz is a Jazz musician who partnered with Whole Foods Market to develop his own wine. I designed the circular labels to stand out on shelf and evoke the idea of a record or disc to play up the music theme.
Whole Foods Market
Design and Illustration
Whole Foods Market
Design
Redesign for the Koz Wine Labels. Objective was to keep the logo from the previous design, but to make the labels more colorful, young and fun.
Whole Foods Market
Design and Illustration
Re-designed a line of balsamic vinegar labels to give them a fresh look and help increase sales. Developed a color-system to distinguish between different types of Vinegars.
As an Art Director for Westfield Shopping Malls at their corporate office, I helped design marketing collateral for 55 malls across the US. This included advertisements, email blasts, event posters, brochures, banners, and large barricade graphics. In addition to working on my own projects, I art directed a team of 7-12 designers and made sure that the brand guidelines were closely followed. The images shown here are marketing materials designed to reflect two different campaign concepts that were developed for the relaunch of Westfield UTC in San Diego.
