Redesigned the branding and packaging for Blossom Beauty products. The challenge was to redesign their branding to be elevated, fun and fresh, to incorporate a laid-back so-cal lifestyle vibe to the imagery, while continuing to highlight the brand’s unique trait of infusing real flowers into their products. Scope of the project included developing photography style, color palette, font choice, illustrations, packaging, website assets and social media materials. http://www.blossombeauty.com