Various food and beverage packaging done For Whole Foods Market
These are various options provided to the client for an oversized beer can label. Customers could get beer on tap in store and write in the name of the beer on the can.
Designed and developed the logo for Popcorn Straws. I also helped concept and design the packaging along with the talented folks at Anchor Creative.
I designed wine labels for Jazz Musician, Dave Koz, who partnered with Whole Foods Market to produce his own wine. The round labels were inspired by the shape of records and were meant to differentiate this item on shelf.
Re-designed a line of balsamic vinegar labels to give them a fresh look and help increase sales. Developed a color-system to distinguish between different types of Vinegars.
While working as a designer and freelancer for Whole Foods Market at their regional corporate office, I had the opportunity to design a variety of food and beverage packaging. For these projects I did all the sketching, concepting, design, mockups and illustration.